Enter Serious Royalty! The clothing brand that brings high quality and serious style to our discerning customers.
GQ know their stuff when it comes to what’s hot (and what’s not). This Summer they are all about the men’s shorts and accessories. Serious Royalty has the shorts, the t-shirts, the jackets and the trackies you need to hit the streets looking cool this Summer.
What about something from our range of men’s twin set to start the look? The Technical Patch Pocket Contrast Zip T-shirt features a solid contrast zip patch pocket to the chest and printed crest logo. It’s constructed from premium cotton in a relaxed fit with a subtle ath-leisure edge.
Team with the Technical Patch Pocket Contrast Zip Shorts. With a solid contrast zip pocket to the thigh, logo, elasticated waist and drawcords you have the perfect twin set!
T-shirts are a wardrobe essential when stocking up on your summer clothes for men. Think luxury, practicality, style and quality and you have the Serious Royalty Range nailed. With patch pockets, subtle logos or even strong branding on the front, the simple but classic fit of our t-shirts mean you can wear with any of our twin sets, tracksuits or shorts.
You can create your own men’s clothing bundle by buying individual pieces with complementary colours across all our ranges. From ice white, to ink black, cool grey to dark navy, the pallet is suited to everyone and works well with the bright colours of the latest accessories.
Don’t be left behind when it comes to Summer clothes for men. Grab the latest drop as it arrives and style it out in the sun with Serious Royalty. Follow us on Insta to be truly ahead of the game!
Spring 2021 Men’s Fashion is all about the Utility vibes. Tracksuits, hoodies and t-shirts from Serious Royalty are all you need to hit the streets in this latest trend.
The utility trend has been on the radar for a while now but it’s been updated with more of an all-round vibe across your whole look.
The Serious Royalty Utility Jacket comes with a folded collar and a full zip fastening. It features chest and side pockets and is finished with The Technical Serious Royalty rubber badge. AKA The Shacket, this piece compliments any number of outfits.
Style with the Cropped Technical Combat Track Pant. An understated piece with references to military wear. It’s lightweight in construction and is a perfect all-rounder. These men’s pants have an elasticated waist with belt and buckle for added comfort.
Finish the look with a Serious Royalty men’s t-shirt. In dark navy, the Technical Zipped Contrast Pocket T-Shirt comes in a soft brushed cotton for true comfort. If you really want to show your serious style credentials, go all out for the Technical Zipped Large Chest Pocket T-Shirt. The pocket is big enough for all your daily bits and is bang on trend.
The Spring 2021 Men’s Fashion trends don’t end there. Neon colours are up there with the looks of the season. A top to toe look may be just too much so why not style the Seriously Royalty garms with the latest Nike Basketball trainers, as recommended in GQ. Sure to make a serious statement.
Some of the Utility lines are selling fast! We have new drops on the way (watch this space) but with free shipping and same day dispatch*, you could be leading the way with some serious style in no time.
]]>Our men’s street style is created with our customers in mind. We search the world for the highest quality fabrics, the finest trims, smartest accessories and stylish zips from quality suppliers. Coupled with the design led fashions, we have men’s clothes for anyone looking to bring a bit of regal in to their lives.
We don’t hold back on creating clothes to make you feel and look good. From tracksuits to t-shirts and jackets to caps, all branded with our refreshed Serious Royalty logo we are taking style to a new level.
For street style to up your game, Serious Royalty is the brand for you.
You only need to take a look at Vogue to see how street style has become a mainstay on the catwalk. Captured in Paris, the images focused on how versatile this look can be.
Street style itself is fashion that has evolved from the streets and not from runway shows or designers. Street wear encompasses a whole range of unique styles which means a few key pieces is all you need that it’s up to you how you style it out.
Now all you need is to add some of our latest additions to your wardrobe. From our Utility range to the Technical collection, or even our statement Signature style, we have it all.
Our aim is to bring a range of high end fashion to our discerning customers. From men’s t-shirts, to tracksuits, zip through hoodies to twin sets, we have the looks you need. The styling makes each piece a versatile addition to your wardrobe. With select pieces topped with a branded crown, these are sure to add to your luxury credentials.
Don’t forget to sign up to our newsletter to get the most up to date news, discount codes and info on the latest drops. Click at the bottom of the page to register now.
Serious Royalty – Street Style created for you. This is not fashion for followers; this is the look for those who lead the way.
The brand has evolved and we work with suppliers around the world to find only the finest fabrics and high end accessories, which we combine to create on trend looks that meet your budget whilst making you look and feel good every day.
Royalty have always led the way. Serious Royalty sets trends rather than merely following fashions adding our own fresh spin to the hottest drops.
Serious Royalty is the look you deserve. Rich and regal. Strong in style, unique in attitude. Everyone should feel like they rule in their kingdom.
Why shouldn’t fashion be affordable? Serious Royalty means you can dress this way every day. Enjoy a designer look without the designer price tag.
You don’t need to shout to stand out. Serious Royalty is all about the trims; from the subtle embellishments to the metallic embroidery. Quality fabrics with the finest finish.
Our dynasty is growing fast. As new champions emerge to take the gold, more of us discover the real champions that lie within ourselves.
The Serious Royalty Style Principles apply to every piece, in every range, in every season. From men’s tracksuits, t-shirts, bottoms or twin sets, we have a look to suit you. The cut of each product is carefully considered to bring you only the highest quality garms. From ice white, to ink black, cool grey to dark navy, the neutral pallet is suited to everyone.
Serious Royalty are all about quality, affordability and on trend fashion for men. We set the gold standard so you can make a bold statement with streetwise sweats, hoodies and tees that are as practical as they are original, designed to match your budget as well as your attitude.
Shop now and bring some Serious Style to your life!
]]>Take for example the Technical Combat pocket shorts. When it comes to men’s fashion, these are the latest trend. The stylish men’s cargo shorts come with a zip pocket in a performance contrast fabric. They are constructed from premium cotton with a relaxed fit and a subtle ath-leisure edge.
Bring on more men’s clothes with a best seller from the Utility Men’s Clothing range. The Utility Combat Short in black is ready for the streets. Featuring multiple Velcro fastened pockets on both legs and the back and elasticated waist with drawstring fastening. These men’s cargo shorts are a serious wardrobe staple for the summer. Style with a men’s hoody from the same range for the ultimate look.
Prepare your wardrobe for an off-duty look with our range of men’s cargo shorts in a range of colours. From jet black or dark navy to cool grey and ice white, you can have a mix and match style for every day of the week. To really add to the serious vibes, the range is finished with the rubber Serious Royalty Badge to really give the edge.
Whether you are looking for comfort, style or looks created by high end designers, our range of seriously stylish men’s cargo shorts offers something for everyone. Working from home, working out or just keeping up with latest fashion are all great excuses to look good every day!
Even GQ have listed utility and men’s cargo shorts as a top 15 trend for 2021. Defining the look as ‘’updated with more of an all-round ‘high-function’ vibe’’, Serious Royalty’s affordable version is sure to hit the mark.
For some seriously stylish men’s cargo short, cool t-shirts and tracksuits, Serious Royalty is the brand for you. Head to our shop to bring some Serious style to your world.
Our collection of men’s tracksuits will help keep you on track, whether you are hitting the streets or relaxing at home.
The Monochrome hoodie and jogger bottoms have both made it in to the men’s tracksuit sale! The men’s hoodie boasts a silver crest badge with silver hardware. Designed with contrasting panels blending a sports-luxe touch fused with an iconic look. This men’s clothing range is made from soft lightweight cotton and is bound to get you noticed anywhere you go.
The monochrome Cut n Sew panel men’s jogger bottoms are made from a premium cotton. Subtle in branding yet not so subtle in design. Perfect combo with the hoodie and a bargain in the men’s tracksuit sale! Last few pieces remaining.
Even key pieces from the Serious Royalty range have made it in to the sale.
The Technical range is inspired by the catwalk. With a contrasting technically cut panel to the upper outer thigh, the Tech Panel jogger is constructed from our premium cotton. Wear with the Tech Panel Hoodie with popper fastened pockets. This range features the rubber Serious Royalty badge and offers a relaxed fit with a subtle ath-leisure edge.
If you need more inspiration, check out our Best Tracksuits for Men 2021 - Trend Report. Get more info about our affordable street style, cutting edge designs and catwalk inspired looks. Serious Royalty brings you the definitive trends in men’s fashion for 2021.
Nothing lasts forever so grab the items from the men’s tracksuit sale whilst you can!
The whole Serious Royalty men’s clothing range is created with our trend focused customers in mind. We scour the world for ideas and inspiration and source fabrics, trims, accessories and zips from quality suppliers near and far.
This is a seriously good sale that you do not want to miss!
]]>The Serious Royalty collection of men’s cargo pant offers soft fabrics with practical pockets and a comfort fit with a designer feel. The range is a must have when it comes to updating your wardrobe. Brought to you in deep navy and jet black, these are the latest trend you need in your life,
Ditch the denim this winter and team your stylish men’s cargo pants with a men’s hoodie or t-shirt and your favourite trainers for a stand out look.
Rolling Stone has even got involved in this trend with the confidence to say, ‘Cargo pants are officially back’. Driven by the hunt for an effortless military-inspired edge, convenience from all those pockets, plus the hip-hop vibe, these are a must have.
Serious Royalty’s technical men’s cargo pants are truly understated. With references to military wear, the lightweight construction makes these perfect all round men’s cargo pants. We’ve even thought of comfort with an elasticated waist and belt and buckle fastening for a serious utility vibe.
Style the cargo track pants with the Technical Zipped Men’s T-shirt. The contrast pocket panel is big enough for your essentials and gives a smart utilitarian appearance. The soft brushed cotton feels good, looks good and is a wardrobe staple.
For those warmer days, the Men’s Combat Shorts are ready for the streets. The Technical combat short features multiple Velcro fastened pockets on both legs and the back. For some further serious style, they feature the new rubber Serious Royalty badge.
Our team scours the world for the finest fabrics, trims, accessories and zips from quality suppliers. We add new drops to the range regularly so subscribe to our newsletter for the latest news.
To grab the latest men’s cargo pants, shop now! Scroll down to subscribe to our newsletter and get 10% off*.
*Ts and Cs apply.
The ‘back from the 90’s’ look is casual yet stylish, with materials, cuts and colours to put you in another league. The soft fabrics with practical pockets are a sure fire winner when it comes to updating your wardrobe. Men’s cargo trousers in deep navy or men’s cargo joggers in jet black, worn with the latest trainers from your favourite brand, are sure to make you stand out and feel good.
Even Esquire have jumped on the trend saying they are ‘very stylish proposition’ in their focus on Men’s Cargo Trousers. So, for a style as unique as you, read on…
The Cropped Technical Combat Track Pant is an understated piece. Give your joggers a day off and start the day feeling regal. With references to military wear, the lightweight construction makes these perfect all round men’s cargo trousers. We’ve even thought of comfort with an elasticated waist and belt and buckle fastening for a serious utility vibe.
Style the cargo track pants with the Technical Zipped Men’s T-shirt. The contrast pocket panel gives a smart utilitarian appearance, and the large chest pocket is big enough for your essentials. The soft brushed cotton feels good, looks good and is a wardrobe staple.
For those warmer days, the Men’s Combat Shorts are ready for the streets. The Technical combat short features multiple Velcro fastened pockets on both legs and the back. The elasticated waist with drawstring fastening gives added comfort and to finish the look. For some further serious style, they feature the new rubber Serious Royalty badge.
Our men’s clothing range is regularly updated as our team scours the world for the finest fabrics, trims, accessories and zips from quality suppliers. Shop now to make sure you don’t miss out on the latest men’s cargo joggers, t-shirts and shorts. Follow us on insta for the latest addition to the Serious Royalty Collection.
]]>Serious Royalty’s Signature Style is created with our customers in mind. We search the world for ideas and inspiration and source fabrics, trims, accessories and zips from quality suppliers near and far.
The men’s clothing collections include everything you need to feel and look good, from tracksuits to t-shirts and jackets to caps, all branded with our refreshed Serious Royalty logo.
Whether you are looking for British urban street culture or to up your street cred, Serious Royalty is the brand for you. Even the fashion reports like Fashion Beans trend news, are shouting about fabrics, outdoor and ath-leisure so why can’t we?!
Inspired by the soft luxury of leading brands, Serious Royalty’s Signature range combines an effortless relaxed fit with a soft lightweight premium cotton. Men’s Tracksuits and Hoodies are available in a stylish grey marl, deep Navy and jet Black.
If it’s t-shirts you are looking for, look no further. The Signature Range exudes Italian Luxury from afar. Crafted from premium cotton for a luxuriously soft feel. The minimalist designs are offset with a signature crest appliqué on the chest. Colours are on trend with ice white, jet black, khaki and grey marl. An iconic touch to an everyday style.
Serious Royalty’s Signature Style brings a range of high end fashion to our discerning customers. From men’s t-shirts, to tracksuits, zip through hoodies to twin sets, we have the looks you need. The styling makes each piece a versatile addition to your wardrobe. With select pieces topped with a branded crown, these are sure to add to your luxury credentials.
Head to our homepage and start bringing some Serious Style to your wardrobe!
From seriously soft sweatpants to high quality t-shirts and hoodies to complement, Serious Royalty has all you need to ensure your working from home wardrobe essentials are on trend and help you up your work game!
Our collection of effortlessly styled men’s tracksuits is crafted from premium cotton. Each set creates a relaxed and athletic silhouette which ensures you feel regal. Style, comfort and warmth comes with every piece making them perfect for every day wear. Tracksuits are 100% working from home wardrobe essentials. Not sure which to go for? Check out our Trend Report to find out more about the best tracksuits for men.
Serious Royalty’s men’s hoodies and sweatshirts are finely curated with gold and silver tone accessories. Each item in the men’s clothing range is constructed from premium cottons in relaxed and athletic fits. The styling makes each piece a versatile addition to your wardrobe. Whether you are looking for a men’s over the head hoodie for relaxing or a men’s zip through hoodie for pairing with sportswear, there are styles for everyone.
If it’s t-shirts you are looking for The Signature Range exudes Italian Luxury. Crafted from premium cotton for a luxuriously soft feel. The minimalist designs are offset with a signature crest appliqué on the chest. Colours are on trend with ice white, jet black, khaki and grey marl. An iconic touch to working from home style.
Serious Royalty clothing brings royalty to your routine, so you can feel regal every day. Men’s Health has some suggestions to accessorise your WFH style. Head to our our 'New In' department to get on trend, men’s clothing for all occasions. Working from home never looked so good!
Serious Royalty brings you designer looks at affordable prices. Our street style, cutting edge designs and catwalk inspired looks, as seen in GQ, give you men’s fashion to feel and look good in.
Whether you are looking for comfort, style or looks created by high end designers, our range of seriously stylish hoodies and tracksuits, offers something for everyone. Working from home, working out or just keeping up with latest fashion are all great excuses to look good every day!
Serious Royalty’s men’s hoodies and sweatshirts are finely curated with gold and silver tone accessories. Each item in the men’s clothing range is constructed from premium cottons in relaxed and athletic fits. The styling makes each piece a versatile addition to your wardrobe. Whether you are looking for a men’s over the head hoodie for relaxing or a men’s zip through hoodie for pairing with sportswear, there are styles for everyone. With select pieces topped with a branded crown, these are sure to add to your luxury credentials.
Our collection of effortlessly styled men’s tracksuits is crafted from premium cotton. Each set creates a relaxed and athletic silhouette which ensures you feel regal. The latest trends are inspired by the catwalk and brough to you by Serious Royalty. Check out our Trend Report to find out more about the best tracksuits for men.
Whichever piece you choose from our collection, you are sure to enjoy our range of seriously stylish hoodies and tracksuits.
The whole Serious Royalty men’s clothing range is created with our trend focused customers in mind. We scour the world for ideas and inspiration and source fabrics, trims, accessories and zips from quality suppliers near and far.
For some seriously stylish hoodies and tracksuits, Serious Royalty is the brand for you. Head to our shop for hoodies and tracksuits to bring some Serious style to your world.
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The tracksuit has become a wardrobe essential. GQ’s latest news shows this style staple is led by the likes of Gucci, Ralph Lauren and Alexander McQueen. But with prices upwards of £200 for the most basic best tracksuits for men, the catwalk kings leave many behind.
Serious Royalty clothing brings royalty to your routine, so you can feel regal every day. We bring you the very best in affordable fashion and have our own guide to the best tracksuits for men 2021! Take a look…
Inspired by the soft luxury of leading brands, Serious Royalty’s Signature range combines an effortless relaxed fit with a soft lightweight premium cotton. Products are available in a stylish grey marl, deep Navy and jet Black. The Signature men’s hoodies and joggers bring high end fashion to our discerning customers.
A new addition to the collection is the Cut n Sew range. This is understated, on trend and a must for 2021. Designed with the Serious Royalty Winners circle print with an effortless relaxed fit, this is definitely one of the best tracksuits for men in 2021! Made from premium mid weight cotton, style with men’s joggers, t-shirt and trainers for a cool, relaxed look.
Technical. This is a Serious new drop! With a contrasting technically cut panel to the upper outer thigh, the Tech Panel jogger is constructed from our premium cotton. Wear with the Tech Panel Hoodie with popper fastened pockets. This range features the rubber Serious Royalty badge and offers a relaxed fit with a subtle ath-leisure edge.
The whole Serious Royalty range is created with our customers in mind. We scour the world for ideas and inspiration and source fabrics, trims, accessories and zips from quality suppliers near and far.
The men’s clothing collections include everything you need to feel and look good, from tracksuits to t-shirts and jackets to caps, all branded with our refreshed Serious Royalty logo.
For the best tracksuits for men, British urban street culture and on trend looks, Serious Royalty is the brand for you. Head to our tracksuits section to bring some Serious style to your world.
]]>We were driven by our frustration in trying to find cutting edge fashion looks that were also practical and affordable for everyday wear. Plenty of brands offered one or the other, but none combined the two. We knew that with smart sourcing, inspired designs and a dedication to our founding principles, we could fill that gap, giving everyone the chance to feel royal in their own right.
From our base in the city of Lancaster, we scoured the world for ideas and inspiration, sourcing various fabrics, trims, accessories, zips & finer detail from quality suppliers near and far.
Our first collection had a look and feel to rival world leading brands but we stood for something different. Our commitment to fashion, quality and price set us apart and we wanted a name that reflected the high sense of respect and pride that we have in every part of the brand.
So Serious Royalty was born.
Our forward-thinking brand resonates with customers across the UK who are keen to get their hands on our latest pieces. We are working on some exciting projects with retailers and influencers to bring the new men’s casual clothing collections to the high street and online across the next 18 months.
Each range has an inspired theme that follows the latest trends to provide our discerning customers with the quality, affordability and lifestyle-driven looks that they have come to expect from Serious Royalty. The distinctive designs are created with British urban street culture in mind. The collections include everything you need to feel and look good, from tracksuits to t-shirts and jackets to caps, all branded with our refreshed Serious Royalty logo.
Serious Royalty's owner is extremely proud of the men’s clothing the team have produced, saying ‘Quality is at the forefront of everything we do but alongside that we always make sure our designs are on-trend and bring the style and prestige our customers have come to expect from the Serious Royalty brand.’
The future of Serious Royalty clothing is an exciting one with exclusive collaborations, new clothing drops and more additions to the existing range of affordable fashion online. We always remember our fashion-conscious customers when creating our apparel and continue to bring on-trend, design and practicality to every piece in our collections.
The new Serious Royalty range arrives soon so make sure you follow us on Facebook and Insta to be the first to hear about the latest looks to hit the men’s clothing world!
]]>This is the core of our brand. Stylish and practical. Pure cotton, pure quality.
The Serious Royalty Signature Collection doesn’t need to raise its voice to make its point. It can lift even the simplest of styles to a whole new level with its sharp identity. Why even bother trying to catch up with the crowd, when you could be leading the way instead.
Forget your slogan tees. Forget trying to show your cutting-edge style with the latest bands – music is just too fast moving to stay ahead for long. Fashions change, but style is permanent. Our Signature collection is timeless, with an understated style and a confident cut that look as on-trend today as it always will. We let the quality do the talking and it speaks volumes.
Like all the best labels, the Serious Royalty logo is instantly recognisable with its incredible detail, topped with the crown you deserve, and finished with the initials that stand for so much.
For anyone who sees the Serious Royalty gear, our logo tells them all they need to know about the regal vibes, the lavish luxury and the royal respect that runs through everything we do. Much more than just a designer label, this is a statement of self-worth and an acknowledgement of nobility.
From subtle understated t-shirts in our staple shades, to casual tracksuits and joggers with gold zips, eyelets and cord ends, the Signature Collection brings royalty to the routine, so you can feel this way every day.
Make your mark. Sign up to the Signature Collection today.
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