Introductions to Ranges

Signature

Signed and sealed...

The Serious Royalty signature range is at the core of our kingdom, bearing the badge that means so much than just a designer label. Get the nod from those in the know and enjoy the envy of the rest.

Activewear

Get busy...
Athleisure, athluxury. Activewear that is ready when you are, with a style that never fades, from the metallic embroidery of the signature logo, to the gold finish zip, eyelets and draw cord ends.

Luxe

Less is more...
Making a subtle style statement, the Luxe range doesn’t need to shout about its champion quality. Instead it features our smaller signature logo in metallic gold embroidery plus satin and gold lurex tape stripes on the arms and legs.

Deluxe

Stand out...
Loud and proud, our deluxe range features our most lavish logo front and centre, embroidered in metallic gold, so there’s no questioning your crown. Make your Serious Royalty statement and show the world your style

Royalty

Enough said...
A single word, a world of meaning. The Royalty range says it all, announcing your natural nobility with one word worn around the neck in stunning multi-tone lurex precious metal embroidery.

Limited Edition

Be unique...
Limited Editions make your Serious Royalty style all your own, with small runs of exclusive designs so you’ll never meet on the same street. Original, unusual and collectable, these are the real rulers of our range.